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  • Writer's pictureleonboulter3

Live Project Part One

Post One


I've decided to peruse a re-branding project to fill the requirements of one of my modules at University. After looking at the work I've done in the past and wanting to try something different, so I picked one of my personal favourite brands of drink. Kraken Dark Rum.


Credit: .thewhiskyexchange.com

I began to look at different logos and pieces of inspiration that i could potentially draw from in producing a new brand for the drink. My initial decision to re-brand Kraken rum is not because I think it needs it, but because I think the brand works and I would like it to be a challenge.


Here are some pieces of design that I am using for a source of inspiration.



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